In the world of theatrical illusion, misdirection is an art of deceit that is able to draw attention of the audience to one object to divert attention from another. Managing audience attention is the goal of every theater, and the foremost need of any magic act. It doesn't matter if the magic is a "pocket trick" variety or a large stage production, misdirection is the central element. The term describes either the result (the observer's focus on an unimportant object) or the sleight-of-hand or the patter (the magician's voice) which creates the illusion.

It's difficult to determine who first coined the term, but an early reference to misdirection appears in the writings of a renowned performer and writer, Nevil Maskelyne. it consists of misleading the senses of the audience to block out from detection certain details for which secrecy is required. Around the same time, magician and artist Tarbell noted, Nearly all the art of sleight-of-hand depends on this art of misdirection.

Some magicians who have studied and developed techniques of misdirection include Max Malini, Derren Brown, Tommy Wonder, Juan Tamariz, Tony Slydini as well as Dynamo.

Henry Hay describes the central act of conjuring as manipulation of interest.

Many magicians misdirect audience attention by using two fundamental ways. One causes the audience to look away for a fleeting time, so that they aren't aware of a act or gesture. The other approach re-frames the viewers' perceptions, leading them to believe that some other factor has much to do with the performance even though it isn't a factor in the outcome in any way. Dariel Fitzkee says that the true skill of the magician is in the skill of his performance in changing the spectators mind. Additionally, sometimes a prop such as a magic wand aids in distraction.

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Misdirection exploits the limitations of the human mind to present a false image and memory. The brain of an average spectator can only focus on only one thing at a given time. The magician makes use of this to manipulate the audience's ideas or perceptions of sensory input which leads them to incorrect conclusions.

Magicians have debated over the usage of the term, "misdirection," causing plenty of debate about the meaning of it and how it operates.

Master illusionist Jon Finch

drew a distinction between misdirection and direction. One being a negative term as opposed to the other, positive. Ultimately, he equates the two as one thing. If a performer, through some method, has influenced the mind of his audience to conclude that he has done something which he has not accomplished, he has incorrectly guided them into that belief; hence, misdirection.

Tommy Wonder has pointed out that it is much more efficient, from a magician's viewpoint in focusing on the positive aim of directing attention to the audience. He writes that misdirection suggests an untrue direction. It implies that attention is diverted away from something. Through constant use of this phrase it becomes ingrained in our minds that we begin to perceive misdirection as directing the attention away from instead of towards something.

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Slydini said that if a magician believes that, the audience will believe it and the magic they can't perceive. The trick is to believe in what the magician is doing and then follow the magician. misdirection site

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